OpenTelemetry can be a difficult project to describe to people, because the gap between what it is today and what it will be tomorrow is very large. It's easy to stare at it from a distance, squint your eyes, and wonder what the hell we're doing over here. The further away you are from the core contributors, maintainers, and weird little observability guys at the center of it all, the harder it is for things to come into focus. There's a few reasons for that, one of which is that I truly think that it isn't a completely shared vision (and that's ok, for reasons I'll get into) -- but the biggest is that the vision really is just that. A vision, one that is going to take years to realize. That vision is what should excite people, but because we're not great at selling it or even describing it, it winds up turning people away.Continue reading "Selling The Vision"